AI Statement
A plain account of where Piczel uses AI, what we will never do with your work, and what we will only ever do if you turn it on.
1. Your photographs are yours
We will not use your photographs to train AI models without your explicit opt-in, which you give per account and can withdraw at any time. Opting in is never a condition of using Piczel, and we will not licence or sell your content to a third party for their own training, on any terms. Your images belong to you and your clients.
2. Training is not the same as processing
These are two different things and we treat them differently. Training means a model learns from your photographs and keeps something of them; that is opt-in only, as above. Processing means a photograph is sent to a provider to have one job done to it, such as a crop or a tag, and returned. Where an AI-assisted feature you turn on needs that, we will say which provider does it, and that provider will be named on our sub-processor list from the day the feature goes live.
3. What is connected today
No AI provider is connected to the Piczel platform at the time of writing, so no photograph, gallery, or client record has been sent to one. Our sub-processor list names every company that handles data for us and is the page to check, not this one, as it is kept current.
4. Where we expect to use AI
We expect to use AI to make the product easier to use, for example smart cropping for thumbnails, tagging to help you find images in a large library, or drafting suggested copy that you review before it goes anywhere. These features assist you; they do not replace your judgement, and nothing AI-generated is published under your name without you approving it.
5. Your clients' images
We do not run facial recognition or any AI analysis across your client galleries on our own initiative. Where a feature analyzes images (for example, search or tagging), it works for you, inside your account, on your instruction.
6. Always optional and transparent
AI-assisted features are clearly labelled and, where they touch your content, are something you choose to turn on. You can ignore them and run your whole business on Piczel without them.
7. What it buys you
Tagging makes a thousand-frame wedding searchable the day you upload it, and smart crops give every gallery cover, portfolio block, and store listing a sensible frame without you making one. The hours that saves go back into shooting.
8. No surprises
If we ever add an AI feature that processes your content in a new way, we will explain it plainly, keep it under your control, and update this statement and our sub-processor list before it ships.
9. Contact
Questions about how we use AI? Email [email protected].
Last updated September 5, 2026.